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How Tesco Uses Data-Driven Marketing To Increase Customer Loyalty

As one of the largest retailers in the world,...

The Marketing Strategy Of Burberry: A Case Study On Building A Luxury Brand

Introduction Burberry is a British luxury fashion house that was...

Rolls Royce: A Brand Handcrafted To Perfection

Handcrafting and selling cars that make heads turn for...

Unilever’s Story of Purpose

What does it take to create a brand that...

Johnny Walker; A Marketing Marvel

The tale of Johnnie Walker is one of fervor...

How Dove’s Real Beauty Campaign Challenged The Beauty Norms

The task of altering stereotypes and shifting people's perspectives...